2005
For Sony and the English organization Twice as Nice I was the executive producer of the London / Amsterdam artist exchange to promote the launch of the Sony Play station Portable.
I was in charge of selecting artists, promotion, commercials, production, advertising.
Artists:
UK: Sway | Bruza | Ironik (UK Grime act)
NL: Miss Dee, Big Ed, IJsman (Fresh Hiphop acts)
Other acts to perform: Dizzee Rascal (M.O.S.)
Locations:
Ministry of Sound (London) & Jimmy Woo (Amsterdam)
Radio Commercial PSP Pure Urban
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