Head of Design

Role:: Front-end UI Team lead Project Management Design Content
Company:: BAS group
Year:: 2015
Duration:: 5 months
Location:: Almere
Location type:: On Site
Code stack:: HTML CSS SASS Javascript
Tools:: Adobe Illustrator Adobe Photoshop

Project info

Objective

As the Head of Design within the Marketing & E-Commerce Department, I led a creative team responsible for producing both offline and online marketing materials. My role was crucial in driving the visual strategy and execution for three major retail brands, ensuring cohesive and impactful customer communication across multiple channels.

Details

Team Leadership: Managed a team of four designers and one trainee, fostering a collaborative and productive environment.
Creative Production: Oversaw the design and development of various marketing materials, including brochures, posters, flyers, in-store materials, online banners, and landing pages.
Project Management: Handled incoming project requests, ensuring effective planning and timely delivery of marketing outputs.
Agile Implementation: Introduced and managed the Scrum methodology to streamline project processes, utilizing Jira for task management.
Skill Development: Actively coached team members, enhancing their professional skills through personalized development plans and front-end development training.
Technical Design: Contributed to the technical aspects of design by creating responsive grids for landing pages using Bootstrap and developing email templates for marketing campaigns.
Innovative Initiatives: Led the design and development of an online magazine and a new responsive website header and footer for iCentre, enhancing brand presence and user engagement online.
Process Optimization: Advised on and assisted in improving departmental processes related to the production of marketing materials introducing Agile scrum.
Strategic Consulting: Provided recommendations for expanding and enhancing the front-end development team to support broader marketing objectives.

Despite the company’s financial challenges and subsequent bankruptcy, I successfully advanced the department’s marketing capabilities and left a lasting impact through innovative design solutions and team leadership. Continued my career in freelancing, applying the skills and experiences gained during my tenure.

Organisation

BAS Group was a notable Dutch retail company that owned and operated several well-known consumer electronics stores, including MyCom, Dixons, and iCenter. Each of these subsidiaries catered to specific segments of the electronics and technology market:

MyCom – Specialized in computers and related products, providing both sales and repair services. Known for its personal customer service, MyCom was a popular choice for both casual consumers and tech enthusiasts looking for high-quality computing solutions.
Dixons – Operated as a retailer for a wide range of consumer electronics, including photography equipment, personal computers, mobile phones, and more. Dixons was well-regarded for offering competitive prices and a broad selection of the latest products in consumer technology.
iCenter – Focused on Apple products, iCenter served as an authorized reseller and service provider, offering everything from Macs and iPads to iPhones and Apple accessories. It was a go-to place for Apple enthusiasts looking for new products, accessories, or official support and repairs.
BAS Group aimed to provide comprehensive solutions in consumer electronics through its chain of stores, combining a wide product range with expert advice and technical support. The company emphasized customer satisfaction and accessibility, with stores strategically located throughout the Netherlands.

However, it’s worth noting that BAS Group faced financial difficulties, which led to its bankruptcy and subsequent restructuring in 2015. The brands underwent changes in ownership and operational strategy post-bankruptcy, affecting their presence and operations in the retail market.

Gallery

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