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Accessible content Consumentenmarkt

Role:
Accessibility Team lead Project Management Content
Company:
KPN
Department:
Digital Experience Consumer market
Year:
2024-2025
Location:
Amsterdam
Location type:
Hybrid
Tools:
Visual Studio Code Jira Bitbucket Git Figma
Accessible content Consumentenmarkt

Project info

Objective

Evaluating KPN’s consumer market online content to ensure compliance with accessibility standards and improve the overall user experience, in line with the European Accessibility Act (effective June 2025).

Although I was brought into the process at a late stage, my focus is on implementing sustainable solutions rather than quick fixes.

My experience as Design Lead, Project Manager and Front-End Developer allows me to collaborate effectively across technical, design, SEO, and marketing teams.

I train content managers with practical examples and customised tools that fit their existing way of working, making accessibility part of the process. Over time, I have also become the go-to person for accessibility-related questions, not just from content teams.
In addition, I bridge dependencies by drafting and evaluating content-related user stories for Dev and UX. These ensure the technical enablers are in place for content managers to make their content accessible—without extending into all site-wide components.

Details

  • Lead Accessibility Initiative (Content Focus): Assisting to help the consumer-facing website complies with WCAG 2.2 and the European Accessibility Act (EAA).
  • Content Strategy & Implementation: Developing guidelines and processes for accessible content. Trained content managers with practical examples.
  • Quality Control & Audits: Performing content audits and validating deliverables for WCAG compliance. Identifying issues in existing templates and components.
  • Stakeholder Management: Coordinating collaboration between Content, UX, Development, Brand, SEO, and CRO teams. Engaging with Product Owners and key stakeholders to align priorities and progress.
  • Process Improvement & Tooling: Setting up tracking tools for progress and planning. Advising on workflow improvements and realistic timelines within agile processes.
  • Development Stories: Creating stories for development.
  • Design System Contribution: Promoting the importance of an up-to-date design system beyond UX and Development, highlighting its value for the entire organisation, including content teams. Advised on component reuse aligned with accessibility standards and ensured comprehensive documentation and guidelines.
  • Reporting & Advisory: Reporting on progress, risks, and impact to management. Providing strategic recommendations for prioritisation and planning.